I was once asked why I don’t participate in anti-war demonstrations. I said that I will never do that, but as soon as you have a pro-peace rally, I’ll be there. Mother Theresa
I can’t but help to think which way the vote would have swung at a certain controversial election last year, if people had followed Mother Theresa’s principle. By all means, if you think something about an opposing candidate is worth bringing up, bring it up. But elections don’t work like Reddit. You can’t downvote a candidate. You can only cast a vote for someone, not against them.
What if, lets say, half of the negative attention on social media posted against candidate X was actually positive promotion in favor of candidate Y? Think “X is a horrible person, don’t vote for him!” vs. “Y is the best candidate, vote for her!”. Which action do you think is more likely to get candidate Y elected?